Dekel Brands:
Crafting Iconic IP
Building and Scaling Intellectual Properties and Consumer Brands.
From concept to strategy to content to consumers, Dekel Brands is your partner in brand elevation and monetization.
About Elie Dekel
A Visionary Leader
Elie Dekel has spent over 25 years leading and expanding iconic entertainment and culture brands like The Simpsons, Power Rangers, Paul Frank, Microsoft's HALO, James Cameron's Avatar, Transformers, Godzilla and Dune. Elie builds, launches and scales iconic consumer product and licensing programs, generating billions of dollars in sales for companies like FOX, Legendary, 11:11 Media and Saban.
Brand Building Expertise
Expertise in building success with global consumer brands with focus on branding, strategy, content, audience, consumer products, licensing and marketing partnerships. Dekel's leadership has consistently driven brand expansion into new markets, new categories.
Our Expertise
1
Brand Strategy
Crafting unique brand identities that resonate with audiences and strategies to drive market leadership.
2
Content Creation
Developing and distributing engaging content to build brand affinity and customer loyalty.
3
Global Licensing
Securing strategic licensing, retail and business partnerships to extend brand reach and revenue streams.
Iconic Brands
The SIMPSONS
Expanded the iconic TV series into new markets including video games, theme parks, fine art and emerging technologies while building a global licensing empire.
POWER RANGERS
Spearheaded the branding, marketing, licensing and merchandising program, creating a global phenomenon and an iconic evergreen consumer brand.
James Cameron's AVATAR
Developed strategic licensing strategy, partnerships and campaigns to maximize the film's global acceptance and consumer product potential.
TRANSFORMERS The Movie
Led the creation and strategic partnerships for the multi-billion dollar Transformers film franchise with Hasbro, Dreamworks and Paramount
Brand Expansion
Strategic Alliances
Forging strategic alliances with industry leaders to drive mutual growth, amplify brand messaging and reach new audiences.
Content to Commerce
Audiences seek deeper connection to the entertainment they most enjoy. We build connected programs that super-serve fans through content, community, products and experiences. that amplify brand messaging and reach new audiences.
Ventures
Launching new ventures to capitalize on Talent, Content and IP.
Cultural Impact
1
Track Record
Setting industry benchmarks through powerful strategies and successful ventures with best-in-class partners and trend-setting brands. Relationships and experiences that have been forged over time continue to drive impactful , high-visibility results
2
Market Leadership
Driving market leadership through consumer-centric content, products and experiences.
3
Iconic Brands
Extending the most popular brands into long-term success across multiple verticals.
4
Tangible Results
From concept to content to commerce we manifest results and revenues while building assets and enterprise value for brands.
5
Fan-Tech
Leveraging technology to drive fandom, community and commerce.
Clients and Brands
Continuing to shape the future by crafting brands that lead.
We strive to create impactful brand identities that resonate with audiences and drive success in a constantly evolving market. Our innovative approach to design and branding sets us apart as industry leaders committed to shaping the future of brand communication. Through our creative vision and strategic insights, we empower brands to stand out and make a lasting impact in the competitive landscape.
Get in touch with [email protected]